PLIMSOLL
The safety mark for AI.
Get your AI checked once. Every buyer trusts the mark. The deal closes in days, not months.
Sergey Kinchin · Founder
15 yrs law · AI product counsel in regulated healthcare · PhD ethics
The Problem
Everyone buying AI is stuck in the same queue.
Every vendor now bolts AI onto its product, and every buyer suddenly gets nervous.
So every substantial buyer runs a 4–12 week, €15k–50k AI Committee legal and security review. On every single tool.
The deal stalls. Often it just dies in the queue.
85%
of enterprises are piloting AI agents
but only 5% trust them enough to put into production.
Cisco, 2026
The Insight
Shipping solved this exact problem 150 years ago.
Surveyed once, marked “in class”
A ship is inspected by a recognised society and kept in class. Nobody re-checks it before every voyage.
Readable at a glance
The Plimsoll line on the hull shows anyone on the dock the ship is safely loaded. No dossier, no committee.
One line in the contract
Charters simply say “stays in class.” The whole supply chain trusts one mark.
AI needs the same: one recognised mark, trusted by all.
The Solution
Plimsoll is that mark for AI.
Example Mark
Not EU AI Act high-risk
Secure, won't train on your data
Human-surveyed, re-survey 180 days
One survey, one stamp.
Any buyer reads it in two seconds, instead of a dossier and a committee.
Deals close in days, not quarters.
The contract just says “maintains Plimsoll class.”
Recurring by design.
Priced per deployment, re-surveyed every year as the AI changes.
We never take a cut of the deal.
Independence is the product. A mark you can be paid to pass is worth nothing.
Why Now, and the Ask
I need one door opened.
Why now
EU AI Act high-risk rules land in 2027. The buyers tightening AI procurement are doing it today.
Why me
Both sides of the table: AI product counsel in regulated healthcare, plus a Microsoft enterprise AI committee seat.
The ask
One intro to a regulated buyer, medtech or pharma, drowning in AI vendor reviews or an insurer struggling to assess AI risk.
Plimsoll. The mark that says, at a glance, your AI won't sink the ship.